PENGALAMAN MENYIMAK GENERASI MUDA MELALUI MEDIA STREAMING DI ERA DIGITAL

Abstract

The development of information and communication technology has changed the media
consumption patterns of the younger generation, who are now increasingly dependent on
streaming media for entertainment, education, and social interaction. This phenomenon not only
offers flexible access and a variety of content, but also raises concerns about negative impacts
such as addiction, decreased quality of social interactions, and mental health disorders. This study
aims to describe the experience of watching streaming media among the younger generation,
identify factors that influence their consumption behavior, and analyze its consequences on social,
academic, and psychological aspects. Using a qualitative approach with a case study method, the
study involved 12 participants aged 17–23 years selected through purposive sampling. Data
collection was conducted through in-depth interviews, participant observation, and documentation,
then analyzed thematically with triangulation of sources and techniques to ensure data validity.
The results show that the main motivations for using streaming media are entertainment,
relaxation, increasing insight, and the need to follow social trends. The most popular types of
content include music, vlogs, entertainment videos, and educational content. Streaming media
offers benefits in the form of increased knowledge, practical skills, and emotional support, but also
carries risks such as addiction, sleep disturbances, decreased productivity, and weakened direct
social interactions. This research confirms that streaming media plays a significant role in shaping
the identity and social lives of young people, while simultaneously requiring strengthened media
literacy and wiser management of digital consumption. These findings are expected to provide a
basis for educators, parents, and platform providers in designing strategies for healthy and
constructive use of streaming media.
Keywords: (streaming media, young people, listening experience, media literacy, psychological
impact